SONGUO Motors: Lead the Innovation to be an "International" Enterprise
  2019-10-31 14:06:00


On October 25th, in the injection molding workshop of the Songuo Motors Dezhou High-tech Zone Base, with the mechanical arm steadily falling down the quality inspection platform, unpainted color polymer composite body cover products were off the assembly line one by one.

The reporter learned that compared with the traditional auto process, the unpainted color polymer composite body has the characteristics of no need to spray, same internal and external color, light weight, high strength, high weather resistance, etc., fill the international gaps on car body technology applications of new materials. Using the mold independently developed by the company, the body cover can be injection molded in 40 seconds to 140 seconds. It is not only beautiful in color, but also in the same color inside and outside, and it is resistant to abrasion, and the whole production process is green.

“The first phase of the project started in June 2018, and the three major workshops of injection molding, body and final assembly, as well as the Engine Technology & Powertrain and  EPT system. The first phase of the project is expected to conduct trial production in December. The planned investment for this year's project is RMB 3 billion yuan has already completed 2.85 billion yuan." Zheng Chunyuan, vice president of Songuo Motors Co., Ltd. introduced.


 



Strengthen the innovation engine and overthrow the traditional manufacturing process

In the Songuo project exhibition hall, the company's responsible person showed us the first TORO models that had just passed the certification of the Korean Ministry of Transport and Safety. The reporter noticed that these exquisite and fashionable new energy vehicles are somewhat different from traditional cars: first, the outer casing is made of "plastic"; secondly, a new energy logistics vehicle driven by using liquefied natural gas, a kind of “traditional energy”.

“The traditional process of automobile, through stamping, welding and painting, assembly and other processes, we use a unpainted color polymer composite material for one injection molding, combined with proprietary SUS frame chassis technology, self-developed EPT System, SKD modular technology, intelligent control system and other core technologies have subverted the traditional production path, eliminating three major processes, greatly reducing the overall investment cost of the project, reducing the retail price of the product and the maintenance cost of subsequent use of the product.” Zheng Chunyuan said.


“The Songuo has a complete EIC control system developed by itself. The battery pack technology provided by Samsung SDI has passed the international safety certification, passed the 4.9-meter high-rise body (standard requirement is 4.5 meters), soaked salt water, high temperature, Tests such as long-term vibration; self-developed AC motors, energy conversion rate reached 94%; electronic control system has independent learning ability, can be adjusted according to the driver's driving habits, so that the vehicle reaches the optimal driving state. Piao Qingyou, director of Songuo Motors Co., Ltd. said.

Songuo Motors further optimized the SKD modular production process, divided the vehicles into 46 modules, produced the core components of the semi-finished modules at the Yucheng base, and shipped the modules to the overseas SKD assembly plants, where the vehicle assembly was completed. Direct access to local distribution systems and after-sales systems allows Songuo to quickly launch global markets. Songuo New Energy Vehicles that has not yet been put into production, has received orders for 800,000 vehicles in 52 countries, with a total value of nearly $6 billion.

Full industrial chain, self-contained industrial cluster

It is worth noting that the Songuo Motors has settled in the city, and “owns” the upstream industry and is a self-contained industrial cluster. The industrial cluster is mainly composed of the upstream and downstream industrial chain enterprises of Songuo Motors and the new energy equipment industrial complex of Dezhou High-tech Zone. In the complex, 13 upstream and downstream industrial chains including body, interior, motor, electric control, battery and logistics are formed, forming a complete industrial chain. From parts procurement to marketing and domestic and international logistics, the entire complex operates independently.

In the field of high-tech integration such as new energy vehicles, how can we control the quality of upstream suppliers? The decision of the Songuo Vehicles are "Do it ourselves." The gas engines used in the products are developed and produced by Songuo Engine Technology & Powertrain. “Songuo chooses to participate in the shareholding of major suppliers. In non-special cases, the general ratio is 10% to 30%. We do not seek a controlling stake, but we must ‘know inside out’” Zheng Chunyuan introduced.

 

 

However, according to the general rules of the automobile industry, it is very difficult for the main engine factory to "participate in every suppliers in the form of equity". The data shows that a traditional process produces more than 30,000 auto parts, and 3000-5000 suppliers are normal. To achieve the above shareholding plan, Songuo Motors must simplify the production process and simplify the supply system, which is related to the second unusual aspect of the product. “Our car chassis is made of SUS space frame structure like the F1 car. It is made of stainless steel and can be adjusted according to the needs of the power system layout. It can realize the 'conventional energy car that needs the engine compartment' and the new energy that needs to be placed in the battery pack. The parallel production of the car's production is from complex to simple, and it meets the production of several products in one production line." Piao Qingyou introduced.


The complexity of the production process is ultimately reflected in the supply chain system. "We have compressed the upstream suppliers to 1,000, and the B-type suppliers are basically around 2,000." According to Zheng Chunyuan, there are 24 registered enterprises in the new energy equipment industrial complex. In addition to Songuo Motors, the equipment of Songuo Engine Technology & Powertrain has begun to enter the market. The G-Songuo composite materials are expected to complete the construction of the plant by the end of this year, and the packaging materials project for the project has been put into production.

 



Targeting the frontier to attract talents, bigger and stronger headquarters economy

The products of Songuo Motors mainly include new energy vehicles such as logistics vehicles, cars, special vehicles, and big and medium-sized buses. The core team comes from world-renowned automobile manufacturing companies such as Germany, the United States, and South Korea. With 10 years of technical reserves, and the establishment of 10 major professional R&D centers in Korea, Songuo is the first to realize the positive development of the core technologies of new energy vehicles in China, which provides a possibility for their entire industrial chain layout.

In fact, many research institutes and technical departments such as automotive engineering and design of Songuo Motors, as well as the world's first SKD assembly plant project are not in China. From modeling to assembly and sales, Songuo Motors, which is located in the Dezhou High-tech Zone, is more like an “outward industry”.

While accelerating the construction of the project, nine overseas assembly plants including Italy, Nigeria and South Korea were launched during the year. The orders for new energy vehicles received have exceeded the capacity of the project for the next two years. “At present, our core operational headquarter, technology integration and production base are all located in the Dezhou High-tech Zone. Within three years, there will be more than 60 supporting enterprises in the Complex, including foreign capital and joint ventures, to form a complete supply chain.” Zheng Chunyuan Said.

At the moment when the new energy automobile industry is “Competitive”, Songuo has been able to stand out from the crowd and cannot be separated from the reserves of related talents. The competition of enterprises is essentially the competition of talents and technology.

“Automobile is the jewel in the crown of manufacturing, and it is a technology integration platform. Especially for innovative companies like us. R&D, production, products, market, logistics all need a lot of talents. What we need is not academics, but actual combatants. Therefore, I hope that the government can focus on the talent introduction policy and don’t regard the certificate as the sole criterion for talent evaluation, and help enterprises expand their talent mapping.” Zheng Chunyuan said that even if the current project has not really entered the stage of mass production, the company is on the front line. The training of employees has been on the right track last year, regularly organizing training, tempering employees' skills with work practices, and gradually forming a solid accumulation. "The car industry is a very big industry, and Songuo that has just started has a long way to go." Zheng Chunyuan said.